منابع مشابه
Corporate Social Responsibilty (CSR) and Ethical Issues in Marketing
An ethical issue is an identifiable situation and also an opportunity which requires an individual or organization to choose from the actions that must be evaluated as right or wrong, ethical or unethical, etc. Product– related ethical issues arise when marketers fail to disclose the risks associated with a product. In pricing, common ethical issues are price fixing or failure to disclose the f...
متن کاملAn Ethical Framework for the Marketing of Corporate Social Responsibility
Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...
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Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to stud...
متن کاملEthical Challenges in Viral Marketing
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
متن کاملSocial Marketing: Its Definition and Domain
I t is clear that the temi social marketing is now a wellestablished part of the marketing vocabulary in universities, govemmetit agencies, private nonprofit organizations, and private for-profit firms. There are now social marketing textbooks (Kotler and Roberto 1989; Manoff 1975), readings books (Fine 1990), chapters within mainstream texts (Kotler and Andreasen 1991) and a Harvard teaching n...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1979
ISSN: 0022-2429
DOI: 10.2307/1250739